London in Paris: Emerging London Designers Showcase at PFW Pop-up Shop
During Men’s Fashion Week in Paris, a space on Rue Notre Dame de Nazareth, in Paris’ trendy Marais neighbourhood, will be transformed into the London in Paris pop-up shop. The new initiative has been set up in partnership with the Department for International Trade (DIT), and will provide a platform for London’s young designers and emerging brands during Paris’ busy fashion week.
The pop-up will house SS17 ready-to-wear, accessories, jewellery, and shoes. Brands taking part include Dr Banana and I AND ME, who will showcase their seasonless and unisex collections, which reflect wider trends within the industry. They will be joined by sustainable clothing lines Elliss and Neoss, and sleek monochrome casualwear from Habits.
Florence Bridge’s stunning patchwork shearling jackets will also be available to buy in store, as will printed t-shirts by Clio Peppiat, whose bold designs have garnered the attention of a troupe of celebrities, including Kylie Jenner and Adwoa Adobah.
The London in Paris pop-up will be open from the 19th to the 24th January between 10-7 at 68 Rue Notre Dame de Nazareth. There will be a launch event on the 21st January between 6 and 9pm.